To focus your self promotion ideas, answer the following questions:

Who is my audience?

How much should I spend?  (time, money)

Where do I start? If I were looking to hire me and I was new to town, where would I look first? How would I found me?

Be seen, read and heard. 

What sets me apart? 

Why should anyone use my services/buy my product?  Arm yourself with benefits

What can I do differently?  Take an idea that has worked for someone else and add a twist that personalizes it for your own needs.

Why should they like/want me?  Get involved with people, interact, make personal contact. You can make lifetime customers out of casual contacts by being interested in their ideas, their projects.

How can I get them to buy more? Expand on your original success. Teach your clients new uses for your products and services. It is much easier to build customers into better customers or make them repeat customers than to keep finding new ones.

What should I focus on?  Divergent thinkers and multitalented creatives have to learn to focus. When you focus on what you do best who wants, needs, and will pay for it, everything gets easier.  You may be able to do everything, but nobody can do everything best. Maybe you should market your flexibility. Your creative scope. Find a way to fit your talents in a small bag. One way to do this is to device a strategy connected to your mission (objective). Make it active, intense, filled with practical ways to get things done. Keep it visual, flexible, colorful, brief. Sample:

Mission:  Make creative professionals successful in making money doing what they love Objectives:  Share their stories, educate them about entrepreneurship, offer them testdrives in their dreamjob with mentors.                                                                     Strategies:  Co- create with partners who want to contribute to the life and work of creative professionals.

If you feel stifled by this admittedly left brain approach, branch out. Just try to be sure your branches attach directly to the main goal (in this case, speaking, writing, online magazine, club etc)

How can I be in hundred places at once? Open a (online) store or gallery.  It has the added benefit of residual income. Royalties rule!

How will people remember me?  When you have a hook or an angle it is easier for people to remember you.

How can I keep the ball rolling? Build on the attention you already get. People will think something’s good if somebody else thinks so. Act as if people should know you. Become known as the expert in your field. Hit them from different directions. Be innovative. Concentrate you efforts into a short period of time for maximum impact.  DO NOT rest on your laurels. Leave your mark.

How do I sell?  Be your own customer. What would excite your interest?  Mail things to potential clients.  Ask them to tell their story, free trial, free information, free sample, free gift.  Create a club or a contest. Give them content.  Back up benefits with facts and features. Be believable.  Overcome possible objections – remove the risk with a guarantee.