In order to have the freedom to create, you must build a successful business. To build a successful business, you must build some sort of buzz with your PR and promotion.  You may have to go to extreme measures to get people to pay attention to you.

This is a weak area for many talented and creative people, yet what separates the haves (creative people with deals, expore on podia, money, fame) and the have-nots (starving artists struggling to get by) is simply the story they tell themselves.  Embrace the fact that you have to publicize yourself. There are specific things you can do, many of which are free, to get the word out, but you must take action. Even word – of – mouth promotion requires some action on your part.

Most creatives are overly protective of their ideas. Sure, you should take precautions to keep your ideas from being stolen, but if people are going to come forward to help you, you must at least give them an inkling of what you’ve got brewing. They may have the missing ingredients to make it a success.  Very few people possess the ability, resources, desire or malice to steal your ideas. On the flip side, there are a great many people who know something, or someone who can help further your idea and career

ACTION TIME

Do you work for yourself? Are you responsible for promoting your creations? (the answer is YES, in any case.

Why is it so hard to promote yourself? You might be able to do it for others, but when it comes to marketing your own talents, you freeze up.  Do you resent the fact that you have to do  publicity? It helps to have a clear, focused story. Many people are afraid even to say what they want, let alone shout it out. It gets easier with practice, though, so practice telling your story about who you are and what you want

If you believe in your story, say so. Don’t expect people to figure it out for themselves.  To be brutally honest, people aren’t that smart. Tailor your self promotion to your own personality and product, and it will be stronger and more memorable. Use your creative genius.