The Hero’s Journey in Barcelona: Telling the Financial Story

If you want to get results, start connecting with the right side of the brain.

Peter de Kuster will learn you to be a better story seller. As successful professionals know, it’s all about making human connections—and it takes more than mathematical, selling, and organizational skills to make those connections. It takes intuitive insight and a desire to know who your clients are, so you can begin speaking a language they will understand. 

In this affecting and illuminating journey, Peter talks about the three aspects of becoming a more intuitive professional:

• Understanding the power of emotion in the decision-making process
• Understanding your client’s story before attempting to tell your own story
• Understanding the power of the analogy and metaphor in explaining your products and services

Read on for a detailed breakdown of Telling the Financial Story

What Can I Expect?

Here’s an outline of Telling the Financial Story

Journey Outline

PART I HOW TO PUT HALF OF YOUR CLIENT’S BRAIN TO SLEEP

• Why Statistics Don’ t Sell and Stories Do
• Science & Art
• The Map of Your Brain 
• The Roots of Story Selling
• Capturing Your Client’s Attention
• Risks and Decisions
• Learning to Speak the Language of the Right Brain
• Story Selling Triggers
• Visual Storytelling
• Emotional Affirmation
• What is your Gut Feeling? How Decisions Really Get Made

PART II BECOMING A BETTER STORYTELLER

• Reading and Leading Others
• Getting Others to Tell their Story
• How Humor Get You Further than Self Promotion
• Making The Intuitive Leap with Your Client
• Using Analogies and Metaphors to Move Your Clients and Products

PART III STORYTELLING IN DESIRABLE MARKETS

• Storytelling in Desirable Markets
• Telling the Story of the Affluent
• Telling the Story of the 65+
• Telling the Woman’ s Story
• Let Me Tell You A Story

About Peter de Kuster

Peter de Kuster is the founder of The Heroine’s Journey & Hero’s Journey project,  a storyteller which helps professionals to create careers and lives based on whatever story is most integral to their lives and careers (values, traits, skills and experiences). Peter’s approach combines in-depth storytelling and marketing expertise, and for over 20 years clients have found it effective with a wide range of creative business issues.

Peter is writer of the series The Heroine’s Journey and Hero’s Journey books, he has an MBA in Marketing,  MBA in Financial Economics and graduated at university in Sociology and Communication Sciences.